Taking time to thank supporters for their donation is always time well spent and will be appreciated. Do it well and people will remember you. Do it too because you are giving something back. Think of your donor as a beneficiary for a moment.
Everyone is a channel is not peer to peer. It’s not “network marketing”. Everyone is a channel changes the rules of communication. It changes everything.
To raise the most money and get the best overall return on investment we need to change.
I am a great fan of Douglas Adams. Better known for writing the Hitchhikers Guide to the Galaxy, my favourite series of books were about Dirk Gently and his detective agency. Dirk was a ‘holistic detective’ who believed in the interconnectedness of things. In the novels things just happened but all along there was a…
I’m excited about stickiness at the moment. I think it will be important if you believe in holistic fundraising – where different parts of your fundraising programme connect. Let me give you some examples. A weekend stall at a summer festival led to one of SolarAid’s largest ever trust donations. How? A former volunteer came by…
What do you believe in? This is my manifesto for fundraising. Not all of you will subscribe to it. But it’s what I passionately believe in.
Many blogs are acknowledging fundraising is in a bit of a crisis. Rising acquisition costs, falling response rates, global economic crisis… bla bla bla. So what would you do? Here is my top 10.
Fundraising isn’t just about individual areas – it’s how they all interact.
Failure is key to succeeding. Be ready for it and embrace it.
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