Everyone is a channel is not peer to peer. It’s not “network marketing”. Everyone is a channel changes the rules of communication. It changes everything.
To raise the most money and get the best overall return on investment we need to change.
I am a great fan of Douglas Adams. Better known for writing the Hitchhikers Guide to the Galaxy, my favourite series of books were about Dirk Gently and his detective agency. Dirk was a ‘holistic detective’ who believed in the interconnectedness of things. In the novels things just happened but all along there was a…
I’m excited about stickiness at the moment. I think it will be important if you believe in holistic fundraising – where different parts of your fundraising programme connect. Let me give you some examples. A weekend stall at a summer festival led to one of SolarAid’s largest ever trust donations. How? A former volunteer came by…
What do you believe in? This is my manifesto for fundraising. Not all of you will subscribe to it. But it’s what I passionately believe in.
Many blogs are acknowledging fundraising is in a bit of a crisis. Rising acquisition costs, falling response rates, global economic crisis… bla bla bla. So what would you do? Here is my top 10.
Fundraising isn’t just about individual areas – it’s how they all interact.