Now you have to work much harder to get my attention.
A wow thank you is a way for people to talk about you and build your reputation. A wow thank you will spread your story. And that’s the new currency – sharing.
Do you have someone with the capacity to respond if an opportunity came in tomorrow?
To raise the most money and get the best overall return on investment we need to change.
A question you probably ask is ‘how should we market our charity?’. I now think that a more important question is who should market our charity?
What we are seeking to do is leverage the new rules of fundraising. So how do we do this?
What do you believe in? This is my manifesto for fundraising. Not all of you will subscribe to it. But it’s what I passionately believe in.