To keep my attention, and even to get it in the first place, give me something of value.
… when you accept that it is broken, and take a little bit of time to understand why, then what to do to fix it is obvious.
Everyone is a channel is not peer to peer. It’s not “network marketing”. Everyone is a channel changes the rules of communication. It changes everything.
Both approaches work and perhaps in the short term they get a similar result but in the long term only one will be sustainable.
A brand should no longer view customers as targets = a charity should no longer view donors as targets.
Now you have to work much harder to get my attention.
A wow thank you is a way for people to talk about you and build your reputation. A wow thank you will spread your story. And that’s the new currency – sharing.