So what are the top insights from my time during my five year mission in the laboratory called SolarAid? Actually its surprisingly simple.
The problem is fundraisers are looking at the symptoms not diagnosing the root cause. It’s like taking the batteries out of a smoke detector instead of trying to find the fire.
I am a great fan of Douglas Adams. Better known for writing the Hitchhikers Guide to the Galaxy, my favourite series of books were about Dirk Gently and his detective agency. Dirk was a ‘holistic detective’ who believed in the interconnectedness of things. In the novels things just happened but all along there was a…
Your donors… really are gold dust as it’s not what they give it’s who they share with…the time of the emotional fundraiser has come.
What do you believe in? This is my manifesto for fundraising. Not all of you will subscribe to it. But it’s what I passionately believe in.
Why not put your most experienced fundraisers at the front meeting those critical donors and funders to … er fundraise.
I had a piece in The Guardian last week about failure and how it has been a spring board to success for the charity/non-profit I fundraise for, SolarAid. I had some great feedback. The jist being “what a great story”. You can read it here. Which got me thinking. Take any Spielberg film, or any Hollywood…