‘Everyone is a channel’ is not another channel
Everyone is a channel is not peer to peer. It’s not “network marketing”. Everyone is a channel changes the rules of communication. It changes everything.
Understand Why
You need to take time to understand why fundraising has to change – it will help you get the how right.
Why we need fundraisers
If you are a fundraiser you are here to help provide the missing link between those with money to give and the cause or mission that needs it
Why you do what you do
People care more about WHY we do what we do, rather than WHAT we do.
