Everyone is a channel is not peer to peer. It’s not “network marketing”. Everyone is a channel changes the rules of communication. It changes everything.
You need to take time to understand why fundraising has to change – it will help you get the how right.
If you are a fundraiser you are here to help provide the missing link between those with money to give and the cause or mission that needs it
People care more about WHY we do what we do, rather than WHAT we do.