The clues to the future, and most importantly what you need to do now, can be found if you understand how we got here. And that understanding will spur you on to get cracking immediately.
The art of fundraising not always about the money – it’s always about the mission. So find yours by asking the right question.
Isn’t this is what it’s all about – not how much money we raise – but what change we bring about to make the world we live in a better place?
What do you believe in? This is my manifesto for fundraising. Not all of you will subscribe to it. But it’s what I passionately believe in.
We tend to to reasonably think what we can do with the resources we’ve got – but with a BHAG you have to think much bigger.
Targets. What sort of targets should we fundraisers have? As fundraisers you can’t get away from targets. Should they be scary?
It might just be a thought but it’s impact has been transformational.
A BHAG is a game changer. It’s the thing that can drive both you, your team and your organisation every day.