A brand should no longer view customers as targets = a charity should no longer view donors as targets.
If you think of digital as a channel it encourages you to think how I can I use it to target more people – so you think in numbers: how do we increase followers, capture more emails?
Join me in 2017 as I unpack my five year experiment and help you with your quest
This week I made a donation for the first time. I was actually quite excited in the build up to giving. A little nervous too.
Question those assumptions we often take for granted. The rules are changing and we need to change with them.
The principles of Relationship Fundraising published nearly 25 years ago are even more relevant now. Here is why.
So what are the top insights from my time during my five year mission in the laboratory called SolarAid? Actually its surprisingly simple.