You need to take time to understand why fundraising has to change – it will help you get the how right.
It might just be a thought but it’s impact has been transformational.
…problems are very sticky. They really are excellent ways to involve people.
There is a tendency amongst amongst charities and non profits to say we have the answers – “here is the problem – we have the solution – fund this”. It can be a little arrogant. Now a more engaging way is to say : “here is the problem – its a tough one, can you help?”
Priming the problem is like setting your brain to work through the warehouse of your mind to haul up something that might help – it could be some talk you saw years ago, a book you read, or an idea you came across …