Understand Why
You need to take time to understand why fundraising has to change – it will help you get the how right.
What if we all had a BHAG?
It might just be a thought but it’s impact has been transformational.
Advertise your problems not just your solutions.
…problems are very sticky. They really are excellent ways to involve people.
What’s your problem? The power of crowd thinking.
There is a tendency amongst amongst charities and non profits to say we have the answers – “here is the problem – we have the solution – fund this”. It can be a little arrogant. Now a more engaging way is to say : “here is the problem – its a tough one, can you help?”
What have you got to lose?
Priming the problem is like setting your brain to work through the warehouse of your mind to haul up something that might help – it could be some talk you saw years ago, a book you read, or an idea you came across …
