The Holistic Fundraiser

I am a great fan of Douglas Adams. Better known for writing the Hitchhikers Guide to the Galaxy, my favourite series of books were about Dirk Gently and his detective agency. Dirk was a ‘holistic detective’ who believed in the interconnectedness of things. In the novels things just happened but all along there was a…

Why say thank you really well

I’m sure many fundraisers place thank yous in the category of ought to be done. Perhaps some give them higher status on the basis of helping retention, or lining up the next gift. Actually it goes even further. Here is why. The ‘new’ marketing is not what you say about your cause (product). It’s what…