Build a community (part 1 of 2)

With the pressure to raise funds we focus on targeting audiences and don’t take the time to build a community. By targeting audiences they will just diminish, but by investing in creating a community, it will grow.

Do the words we use to describe fundraising matter?

Adopting new words can help, but if there is nothing under pinning them, then it is too shallow, and the change you desire won’t really take root. So do you really understand the words you use?

Why the fundraising model is broken (and why this couldn’t be a better time to fundraise).

… when you accept that it is broken, and take a little bit of time to understand why, then what to do to fix it is obvious.

What are you giving in 2018?

The question you need to ask is ‘how can I give back emotion?’

Now that’s what I call a great donor experience

This week I made a donation for the first time. I was actually quite excited in the build up to giving. A little nervous too.

What do your donors want?

How can we give the donor the best experience possible?

What experience do you give?

What sort of donor/customer experience do you give? Do you take that extra bit of effort to think about your donors and effectively say “you matter”?

The moment of giving – are you running on empty?

I suspect most charities are geared to send out some acknowledgment in the most efficient way – a thank you – which is really just a receipt and doesn’t mitigate that empty feeling