… when you accept that it is broken, and take a little bit of time to understand why, then what to do to fix it is obvious.
The question you need to ask is ‘how can I give back emotion?’
This week I made a donation for the first time. I was actually quite excited in the build up to giving. A little nervous too.
How can we give the donor the best experience possible?
What sort of donor/customer experience do you give? Do you take that extra bit of effort to think about your donors and effectively say “you matter”?
I suspect most charities are geared to send out some acknowledgment in the most efficient way – a thank you – which is really just a receipt and doesn’t mitigate that empty feeling
Isn’t this the sort of thing we should strive for? Giving people such a great experience they will be back for more