‘Everyone is a channel’ is not another channel
Everyone is a channel is not peer to peer. It’s not “network marketing”. Everyone is a channel changes the rules of communication. It changes everything.
Retention – is it the right measure?
If we want people to be interested in us so much so that they spread our story then that’s what we should measure.
May the FORCE be with you
The FORCE is within us all No really. Another term is ‘social capital’ although I prefer to call it THE FORCE. The social capital you have with your network of friends, family and colleagues is greater than the social capital a charity or cause you support has with your network. So to awaken the FORCE…
Do people want to listen to you? And are you listening to them?
We need to shift from thinking “How can we target as many people as possible?” to your supporters thinking “I want to listen to what you have to say”.
Fundraising – it’s all about the money
To raise the most money and get the best overall return on investment we need to change.
Have you seen the light?
At SolarAid we have rolled out the garage our latest creation. It’s called the Speed of Light.
ifundraiser blog 