If we want people to be interested in us so much so that they spread our story then that’s what we should measure.
The FORCE is within us all No really. Another term is ‘social capital’ although I prefer to call it THE FORCE. The social capital you have with your network of friends, family and colleagues is greater than the social capital a charity or cause you support has with your network. So to awaken the FORCE…
We need to shift from thinking “How can we target as many people as possible?” to your supporters thinking “I want to listen to what you have to say”.
To raise the most money and get the best overall return on investment we need to change.
At SolarAid we have rolled out the garage our latest creation. It’s called the Speed of Light.