If you turn off your fundraising, stay on mute, then don’t be surprised if your income goes down. So what should you do?
Adopting new words can help, but if there is nothing under pinning them, then it is too shallow, and the change you desire won’t really take root. So do you really understand the words you use?
Taking time to thank supporters for their donation is always time well spent and will be appreciated. Do it well and people will remember you. Do it too because you are giving something back. Think of your donor as a beneficiary for a moment.
Here are seven ways how I have helped get myself ‘in the zone’.
… when you accept that it is broken, and take a little bit of time to understand why, then what to do to fix it is obvious.
Everyone is a channel is not peer to peer. It’s not “network marketing”. Everyone is a channel changes the rules of communication. It changes everything.
Measures can change behaviour. Ask people to do new stuff but measure them the same old way is a recipe for either no change or confusion.
Both approaches work and perhaps in the short term they get a similar result but in the long term only one will be sustainable.
The danger of business as usual is that it doesn’t encourage the mindset we now need.
A wow thank you is a way for people to talk about you and build your reputation. A wow thank you will spread your story. And that’s the new currency – sharing.