Both approaches work and perhaps in the short term they get a similar result but in the long term only one will be sustainable.
Five years ago I started this blog. I began it for a reason. I knew fundraising needed to change
Have you prepared the ground? Are you enjoying donations from your supporters? … with Spring, approaching, SolarAid’s fundraising programme looks set to have grown by 100% in one year, and it’s ‘fundraising garden’ is well prepared to explode …
Originally posted on ifundraiser blog:
The language of marketing often draws on war as a metaphor – we use terms likes tactics and strategy. We “target” customers and donors. Yet it has its limitations and it creates a mindset that I’m not sure is helpful. Already you can see we are striving for new words…
Fundraising isn’t just about individual areas – it’s how they all interact.
What if you were to think of your supporters as seeds and plants?! You start to think how you would nurture and encourage them rather than target them. Its not about what you can get out of them – its how you can make them grow.