If you think of digital as a channel it encourages you to think how I can I use it to target more people – so you think in numbers: how do we increase followers, capture more emails?
Charities need to view platforms like Just Giving in a different way. Not just as a conduit for someone doing a fundraising activity – but as a basis for someone to tell their story with passion about a cause that is close to their heart.
Can the new approach to fundraising that I advocate scale?
Five years ago I started this blog. I began it for a reason. I knew fundraising needed to change
Tell a great story to engage ‘your tribe’ and they, and the money, will come.
So for those who sign up to FPS how will they decide to they will they give to if we can’t ask them?! We will need to touch their hearts in their world and engage them via issues that interest them.
Last night I learned something. I did an evening talk to my peers – a room full of fundraisers from a wide range of causes. Major donor fundraisers at that. With a day to go that feeling of ‘why oh why did I agree to do a talk?‘ crept in. Those doubts of whether what…