… when you accept that it is broken, and take a little bit of time to understand why, then what to do to fix it is obvious.
The question you need to ask is ‘how can I give back emotion?’
If you think of digital as a channel it encourages you to think how I can I use it to target more people – so you think in numbers: how do we increase followers, capture more emails?
Charities need to view platforms like Just Giving in a different way. Not just as a conduit for someone doing a fundraising activity – but as a basis for someone to tell their story with passion about a cause that is close to their heart.
Can the new approach to fundraising that I advocate scale?
Five years ago I started this blog. I began it for a reason. I knew fundraising needed to change
Tell a great story to engage ‘your tribe’ and they, and the money, will come.