… when you accept that it is broken, and take a little bit of time to understand why, then what to do to fix it is obvious.
Everyone is a channel is not peer to peer. It’s not “network marketing”. Everyone is a channel changes the rules of communication. It changes everything.
The clues to the future, and most importantly what you need to do now, can be found if you understand how we got here. And that understanding will spur you on to get cracking immediately.
We need to shift from thinking “How can we target as many people as possible?” to your supporters thinking “I want to listen to what you have to say”.
Can the new approach to fundraising that I advocate scale?
I suspect most charities are geared to send out some acknowledgment in the most efficient way – a thank you – which is really just a receipt and doesn’t mitigate that empty feeling
I have been speaking to a number of fundraisers I respect about the current challenges they will face. The one that comes back is, in such uncertain times, how can you answer the inevitable question “how much money you will raise?”. Yet I think it’s the wrong question. It’s one fundraisers have got used to responding to…