As we emerge through this crisis I see the rise of compassion, empathy and altruism.
To keep my attention, and even to get it in the first place, give me something of value.
By targeting audiences they will just diminish, but by investing in creating a community, it will grow and flourish.
With the pressure to raise funds we focus on targeting audiences and don’t take the time to build a community. By targeting audiences they will just diminish, but by investing in creating a community, it will grow.
Adopting new words can help, but if there is nothing under pinning them, then it is too shallow, and the change you desire won’t really take root. So do you really understand the words you use?
Belief gives you the courage to push through. To fail and try again, to resist against the detractors, and the “drains”. Without belief I think many will give up even if in their hearts they know fundraising needs to change.
Taking time to thank supporters for their donation is always time well spent and will be appreciated. Do it well and people will remember you. Do it too because you are giving something back. Think of your donor as a beneficiary for a moment.
Everyone is a channel is not peer to peer. It’s not “network marketing”. Everyone is a channel changes the rules of communication. It changes everything.
Measures can change behaviour. Ask people to do new stuff but measure them the same old way is a recipe for either no change or confusion.
Both approaches work and perhaps in the short term they get a similar result but in the long term only one will be sustainable.