The danger of business as usual is that it doesn’t encourage the mindset we now need.
A wow thank you is a way for people to talk about you and build your reputation. A wow thank you will spread your story. And that’s the new currency – sharing.
The clues to the future, and most importantly what you need to do now, can be found if you understand how we got here. And that understanding will spur you on to get cracking immediately.
If we want people to be interested in us so much so that they spread our story then that’s what we should measure.
Why you should use positive emotions that lead to lasting long term support and focus on why you do what you do, such as love, inspiration, trust, and the emotion which drives Olympians – determination.
What sort of donor/customer experience do you give? Do you take that extra bit of effort to think about your donors and effectively say “you matter”?