Confessions of a fundraiser
Five years ago I started this blog. I began it for a reason. I knew fundraising needed to change
Fundraising growth
Have you prepared the ground? Are you enjoying donations from your supporters? … with Spring, approaching, SolarAid’s fundraising programme looks set to have grown by 100% in one year, and it’s ‘fundraising garden’ is well prepared to explode …
Nuture your supporters
Originally posted on ifundraiser blog:
The language of marketing often draws on war as a metaphor – we use terms likes tactics and strategy. We “target” customers and donors. Yet it has its limitations and it creates a mindset that I’m not sure is helpful. Already you can see we are striving for new words…
What would you do? My top 10 for fundraisers.
Many blogs are acknowledging fundraising is in a bit of a crisis. Rising acquisition costs, falling response rates, global economic crisis… bla bla bla. So what would you do? Here is my top 10.
The tulips have arrived
After what feels like a long winter here in the UK, the cherry blossom is out and Spring has finally arrived and Summer is now on its way. To celebrate I thought I’d post a series of blogs this week. Some I wrote months ago but like the delay in Spring they just weren’t ready…
How does your fundraising garden grow?
Fundraising isn’t just about individual areas – it’s how they all interact.
Nuture your supporters
What if you were to think of your supporters as seeds and plants?! You start to think how you would nurture and encourage them rather than target them. Its not about what you can get out of them – its how you can make them grow.
