Why do we get out of bed and do what we do? Well for me it’s to try and make a difference.
I believe that fundraisers (you, i) can make a difference and that’s why I started this blog back in 2011.
Yet being “i” is increasingly difficult. Fundraising can turn into a machine – use this and get this result. Where by clever use of tactics – such as positioning ‘an ask’ in the right place on a coupon or prompting for £15.23 you can squeeze that little bit more out of donors or adjust that response rate by a fraction. To me that’s not what fundraising is.
Being a fundraiser is about being inspiring people to change the world for better. That comes from great story telling, and engaging people. It should be infectious. And in a time when the world is changing, fundraising is going to need innovation and courage. Yet it could also be the most exciting period for fundraising ever. The “i” has never been more important. It’s up to you! Its a steep learning curve.
This blog shares my insights as I strived to be a better fundraiser and understand why the traditional ways were no longer working effectively. Check out the tabs or click on the keywords for content on the key topics I have highlighted above. Five years on I can see the way forward. My mission is to help you see the light!
Richard Turner, @ifundraiser – June 2016
I’ve been a professional fundraiser for 25 years beginning from student ‘rag’ days at Loughborough University. Over that time I seem to have done a bit of everything, campaigning, community and event fundraising at Oxfam, trusts and direct marketing at FARM-Africa, and major gift fundraising at Fauna & Flora International. I’ve worked “agency side” as both a consultant and as new business director with Cascaid. In June 2011, after four and half years at ActionAid as Director of Fundraising I joined SolarAid – a small but ambitious international charity/ social enterprise. As Chief Fundraiser I helped the organisation focus on the mission as a strategic approach to fundraising resulting in a diverse mix of committed donors and built a community of passionate supporters and advocates who tell the SolarAid story. After five years, in June 2016, I decided to start up Richard Turner Fundraising to help preach a new way to fundraise based on my learning.