So for those who sign up to FPS how will they decide to they will they give to if we can’t ask them?! We will need to touch their hearts in their world and engage them via issues that interest them.
The problem is fundraisers are looking at the symptoms not diagnosing the root cause. It’s like taking the batteries out of a smoke detector instead of trying to find the fire.
Your donors… really are gold dust as it’s not what they give it’s who they share with…the time of the emotional fundraiser has come.
Why not put your most experienced fundraisers at the front meeting those critical donors and funders to … er fundraise.
I had a piece in The Guardian last week about failure and how it has been a spring board to success for the charity/non-profit I fundraise for, SolarAid. I had some great feedback. The jist being “what a great story”. You can read it here. Which got me thinking. Take any Spielberg film, or any Hollywood…
Last night I learned something. I did an evening talk to my peers – a room full of fundraisers from a wide range of causes. Major donor fundraisers at that. With a day to go that feeling of ‘why oh why did I agree to do a talk?‘ crept in. Those doubts of whether what…
If you are a fundraiser you are here to help provide the missing link between those with money to give and the cause or mission that needs it
So if we want to build relationships we need to listen more.
Targets. What sort of targets should we fundraisers have? As fundraisers you can’t get away from targets. Should they be scary?