‘Everyone is a channel’ is not another channel
Everyone is a channel is not peer to peer. It’s not “network marketing”. Everyone is a channel changes the rules of communication. It changes everything.
Measure the Magic
Measures can change behaviour. Ask people to do new stuff but measure them the same old way is a recipe for either no change or confusion.
What’s your problem?
Now you have to work much harder to get my attention.
Wake up to reality!
The clues to the future, and most importantly what you need to do now, can be found if you understand how we got here. And that understanding will spur you on to get cracking immediately.
Welcome to the party! How to apply the new rules of fundraising
What we are seeking to do is leverage the new rules of fundraising. So how do we do this?
Be relevant if you want to attract attention
It’s no longer a case of “Look at us”, me me me, but “This is something I think you will find interesting and here’s why …”
Are you really thinking?
Can I indulge you in a couple of tests? It should only take a minute or two. No peeking now.
