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Tag Archives: Attention

Give rather than always take

To keep my attention, and even to get it in the first place, give me something of value. 

February 2, 2020 in Engagement.

‘Everyone is a channel’ is not another channel

Everyone is a channel is not peer to peer. It’s not “network marketing”. Everyone is a channel changes the rules of communication. It changes everything.

November 7, 2017 in Engagement, Fundraising.

Measure the Magic

Measures can change behaviour. Ask people to do new stuff but measure them the same old way is a recipe for either no change or confusion.

October 15, 2017 in Engagement.

What’s your problem?

Now you have to work much harder to get my attention.

July 2, 2017 in Engagement.

Wake up to reality!

The clues to the future, and most importantly what you need to do now, can be found if you understand how we got here. And that understanding will spur you on to get cracking immediately.

February 6, 2017 in Engagement, Fundraising.

Welcome to the party! How to apply the new rules of fundraising

What we are seeking to do is leverage the new rules of fundraising. So how do we do this?

November 24, 2014 in Fundraising.

Be relevant if you want to attract attention

It’s no longer a case of “Look at us”, me me me, but “This is something I think you will find interesting and here’s why …”

March 10, 2013 in Engagement, Learning.

Are you really thinking?

Can I indulge you in a couple of tests? It should only take a minute or two. No peeking now.

October 2, 2011 in Ideas, Innovation.

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Latest posts

  • You’re on mute November 22, 2020
  • The rise of altruism March 20, 2020
  • Give rather than always take February 2, 2020
  • Stress coping for fundraisers April 26, 2019
  • Bring people together to create community – part 2 of 2 April 15, 2019

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Top Posts & Pages

  • The art of saying thank you
  • Do you have a BHAG?
  • Making an impact
  • @ifundraiser
  • To change fundraising you need courage
  • Storytelling, and Why it's so Important for Fundraisers

Books worth reading

  • Great insight into how the brain works. Great insight into how the brain works.
  • Relationship Fundraising
  • Sticky Marketing Sticky Marketing
  • The Networked Non Profit The Networked Non Profit
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