Why you should use positive emotions that lead to lasting long term support and focus on why you do what you do, such as love, inspiration, trust, and the emotion which drives Olympians – determination.
Get your exisiting donors so inspired they will bring in your new supporters. Invest in awesome thanking that people just have to do something …
You need to make a choice. Is your charity’s marketing about getting people to give, or inspiring people “to raise” and get others to give?
What if you were to think of your supporters as seeds and plants?! You start to think how you would nurture and encourage them rather than target them. Its not about what you can get out of them – its how you can make them grow.
Armed with the simple question “how do you feel?” you will hear more powerful and memorable stories, and as a result you will be a better story teller
“Fundraising is not about asking for money. It’s about inspiring people to change the world for better”