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Tag Archives: Advocates

Why the fundraising model is broken (and why this couldn’t be a better time to fundraise).

… when you accept that it is broken, and take a little bit of time to understand why, then what to do to fix it is obvious.

July 1, 2018 in Fundraising.

‘Everyone is a channel’ is not another channel

Everyone is a channel is not peer to peer. It’s not “network marketing”. Everyone is a channel changes the rules of communication. It changes everything.

November 7, 2017 in Engagement, Fundraising.

Supporters as Advocates

A brand should no longer view customers as targets = a charity should no longer view donors as targets.

September 8, 2017 in Learning.

Question yourself

Question those assumptions we often take for granted. The rules are changing and we need to change with them.

August 5, 2016 in Learning.

Do people want to listen to you? And are you listening to them?

We need to shift from thinking “How can we target as many people as possible?” to your supporters thinking “I want to listen to what you have to say”.

May 12, 2016 in Fundraising.

There is a better way

Africa. It’s amazing. People living in poverty are incredible. But look at our fundraising wrappers and the way we market Africa. It is full of pity and guilt, sad music and serious voice overs.

January 29, 2012 in Engagement, Fundraising.

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Latest posts

  • You’re on mute November 22, 2020
  • The rise of altruism March 20, 2020
  • Give rather than always take February 2, 2020
  • Stress coping for fundraisers April 26, 2019
  • Bring people together to create community – part 2 of 2 April 15, 2019

Tags

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Top Posts & Pages

  • The art of saying thank you
  • Do you have a BHAG?
  • Making an impact
  • @ifundraiser
  • To change fundraising you need courage
  • Storytelling, and Why it's so Important for Fundraisers

Books worth reading

  • Great insight into how the brain works. Great insight into how the brain works.
  • Relationship Fundraising
  • Sticky Marketing Sticky Marketing
  • The Networked Non Profit The Networked Non Profit
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