Seven ways to get inspired as a fundraiser
Here are seven ways how I have helped get myself ‘in the zone’.
Supporters as Advocates
A brand should no longer view customers as targets = a charity should no longer view donors as targets.
Five star reviews
How about simply asking your donors to rate and review you? Such a simple idea – yet I can’t find a single charity that does this.
Tap into emotion – remind yourself how your supporters and donors feel.
This week the CEO the Resource Alliance Kyla Shawyer wrote a rally call in her blog on 101 Fundraising. calling for a new kind of leader. It’s worth reading : Transformative change depends on a new kind of leader. She included this gem within: At a previous organisation where I served, we asked donors of all…
Now that’s what I call a great donor experience
This week I made a donation for the first time. I was actually quite excited in the build up to giving. A little nervous too.
Do people want to listen to you? And are you listening to them?
We need to shift from thinking “How can we target as many people as possible?” to your supporters thinking “I want to listen to what you have to say”.
What do your donors want?
How can we give the donor the best experience possible?
What experience do you give?
What sort of donor/customer experience do you give? Do you take that extra bit of effort to think about your donors and effectively say “you matter”?
The moment of giving – are you running on empty?
I suspect most charities are geared to send out some acknowledgment in the most efficient way – a thank you – which is really just a receipt and doesn’t mitigate that empty feeling
Why I’m not a worried fundraiser
So for those who sign up to FPS how will they decide to they will they give to if we can’t ask them?! We will need to touch their hearts in their world and engage them via issues that interest them.
