A brand should no longer view customers as targets = a charity should no longer view donors as targets.
How about simply asking your donors to rate and review you? Such a simple idea – yet I can’t find a single charity that does this.
This week the CEO the Resource Alliance Kyla Shawyer wrote a rally call in her blog on 101 Fundraising. calling for a new kind of leader. It’s worth reading : Transformative change depends on a new kind of leader. She included this gem within: At a previous organisation where I served, we asked donors of all…
This week I made a donation for the first time. I was actually quite excited in the build up to giving. A little nervous too.
We need to shift from thinking “How can we target as many people as possible?” to your supporters thinking “I want to listen to what you have to say”.
How can we give the donor the best experience possible?
What sort of donor/customer experience do you give? Do you take that extra bit of effort to think about your donors and effectively say “you matter”?