Do you have someone with the capacity to respond if an opportunity came in tomorrow?
Isn’t this is what it’s all about – not how much money we raise – but what change we bring about to make the world we live in a better place?
So for those who sign up to FPS how will they decide to they will they give to if we can’t ask them?! We will need to touch their hearts in their world and engage them via issues that interest them.
To raise the most money and get the best overall return on investment we need to change.
The problem is fundraisers are looking at the symptoms not diagnosing the root cause. It’s like taking the batteries out of a smoke detector instead of trying to find the fire.
If you travel on the London tube you will see charity ads inside the carriages. Often they say £3 could do this or that. It’s part of the fundraisers obsession with hooking donations to activities or items (it’s the way we were taught to). Of course those of us in the know realise that £3…
A question you probably ask is ‘how should we market our charity?’. I now think that a more important question is who should market our charity?
I am a great fan of Douglas Adams. Better known for writing the Hitchhikers Guide to the Galaxy, my favourite series of books were about Dirk Gently and his detective agency. Dirk was a ‘holistic detective’ who believed in the interconnectedness of things. In the novels things just happened but all along there was a…