To raise the most money and get the best overall return on investment we need to change.
I am a great fan of Douglas Adams. Better known for writing the Hitchhikers Guide to the Galaxy, my favourite series of books were about Dirk Gently and his detective agency. Dirk was a ‘holistic detective’ who believed in the interconnectedness of things. In the novels things just happened but all along there was a…
We sometimes forget the added value that fundraising can bring.
At SolarAid we have rolled out the garage our latest creation. It’s called the Speed of Light.
What we are seeking to do is leverage the new rules of fundraising. So how do we do this?
Your donors… really are gold dust as it’s not what they give it’s who they share with…the time of the emotional fundraiser has come.
Its probably the one word we all love to hear and read. Our name.
What do you believe in? This is my manifesto for fundraising. Not all of you will subscribe to it. But it’s what I passionately believe in.