‘Everyone is a channel’ is not another channel
Everyone is a channel is not peer to peer. It’s not “network marketing”. Everyone is a channel changes the rules of communication. It changes everything.
What are you giving in 2018?
The question you need to ask is ‘how can I give back emotion?’
A new conversation
So, once again this year’s International Fundraising Congress comes to a close. It’s a potent cocktail, leaving you with a feeling of exhaustion and exhilaration, bringing you clarity and even confusion by challenging your existing thinking. Amongst my scribbled notes I can sense some sparks of insight – possibly even the emergence of an epiphany.…
Sustainable Fundraising
Both approaches work and perhaps in the short term they get a similar result but in the long term only one will be sustainable.
Supporters as Advocates
A brand should no longer view customers as targets = a charity should no longer view donors as targets.
Opt in anxiety? Then give a great donor experience.
The danger of business as usual is that it doesn’t encourage the mindset we now need.
Digital is not a channel
If you think of digital as a channel it encourages you to think how I can I use it to target more people – so you think in numbers: how do we increase followers, capture more emails?
A bit of bother
A wow thank you is a way for people to talk about you and build your reputation. A wow thank you will spread your story. And that’s the new currency – sharing.
