Join me in 2017 as I unpack my five year experiment and help you with your quest
Charities need to view platforms like Just Giving in a different way. Not just as a conduit for someone doing a fundraising activity – but as a basis for someone to tell their story with passion about a cause that is close to their heart.
If we want people to be interested in us so much so that they spread our story then that’s what we should measure.
Why you should use positive emotions that lead to lasting long term support and focus on why you do what you do, such as love, inspiration, trust, and the emotion which drives Olympians – determination.
This week I made a donation for the first time. I was actually quite excited in the build up to giving. A little nervous too.
Question those assumptions we often take for granted. The rules are changing and we need to change with them.
The principles of Relationship Fundraising published nearly 25 years ago are even more relevant now. Here is why.