By targeting audiences they will just diminish, but by investing in creating a community, it will grow and flourish.
Here are seven ways how I have helped get myself ‘in the zone’.
… when you accept that it is broken, and take a little bit of time to understand why, then what to do to fix it is obvious.
The question you need to ask is ‘how can I give back emotion?’
Everyone is a channel is not peer to peer. It’s not “network marketing”. Everyone is a channel changes the rules of communication. It changes everything.
So, once again this year’s International Fundraising Congress comes to a close. It’s a potent cocktail, leaving you with a feeling of exhaustion and exhilaration, bringing you clarity and even confusion by challenging your existing thinking. Amongst my scribbled notes I can sense some sparks of insight – possibly even the emergence of an epiphany.…
Measures can change behaviour. Ask people to do new stuff but measure them the same old way is a recipe for either no change or confusion.
Both approaches work and perhaps in the short term they get a similar result but in the long term only one will be sustainable.