We need to shift from thinking “How can we target as many people as possible?” to your supporters thinking “I want to listen to what you have to say”.
You need to take time to understand why fundraising has to change – it will help you get the how right.
Five years ago I started this blog. I began it for a reason. I knew fundraising needed to change
I suspect most charities are geared to send out some acknowledgment in the most efficient way – a thank you – which is really just a receipt and doesn’t mitigate that empty feeling
Do you have someone with the capacity to respond if an opportunity came in tomorrow?
How to give a great experience
I have been speaking to a number of fundraisers I respect about the current challenges they will face. The one that comes back is, in such uncertain times, how can you answer the inevitable question “how much money you will raise?”. Yet I think it’s the wrong question. It’s one fundraisers have got used to responding to…
Tell a great story to engage ‘your tribe’ and they, and the money, will come.