The clues to the future, and most importantly what you need to do now, can be found if you understand how we got here. And that understanding will spur you on to get cracking immediately.
If you think of digital as a channel it encourages you to think how I can I use it to target more people – so you think in numbers: how do we increase followers, capture more emails?
A wow thank you is a way for people to talk about you and build your reputation. A wow thank you will spread your story. And that’s the new currency – sharing.
Charities need to view platforms like Just Giving in a different way. Not just as a conduit for someone doing a fundraising activity – but as a basis for someone to tell their story with passion about a cause that is close to their heart.
If we want people to be interested in us so much so that they spread our story then that’s what we should measure.
This week the CEO the Resource Alliance Kyla Shawyer wrote a rally call in her blog on 101 Fundraising. calling for a new kind of leader. It’s worth reading : Transformative change depends on a new kind of leader. She included this gem within: At a previous organisation where I served, we asked donors of all…
Why you should use positive emotions that lead to lasting long term support and focus on why you do what you do, such as love, inspiration, trust, and the emotion which drives Olympians – determination.
This week I made a donation for the first time. I was actually quite excited in the build up to giving. A little nervous too.