Can the new approach to fundraising that I advocate scale?
How to give a great experience
I have been speaking to a number of fundraisers I respect about the current challenges they will face. The one that comes back is, in such uncertain times, how can you answer the inevitable question “how much money you will raise?”. Yet I think it’s the wrong question. It’s one fundraisers have got used to responding to…
Tell a great story to engage ‘your tribe’ and they, and the money, will come.
Isn’t this the sort of thing we should strive for? Giving people such a great experience they will be back for more
Isn’t this is what it’s all about – not how much money we raise – but what change we bring about to make the world we live in a better place?
So for those who sign up to FPS how will they decide to they will they give to if we can’t ask them?! We will need to touch their hearts in their world and engage them via issues that interest them.
To raise the most money and get the best overall return on investment we need to change.