Opt in anxiety? Then give a great donor experience.
The danger of business as usual is that it doesn’t encourage the mindset we now need.
Digital is not a channel
If you think of digital as a channel it encourages you to think how I can I use it to target more people – so you think in numbers: how do we increase followers, capture more emails?
A New Quest
Join me in 2017 as I unpack my five year experiment and help you with your quest
The power of ‘JustSharing’ stories
Charities need to view platforms like Just Giving in a different way. Not just as a conduit for someone doing a fundraising activity – but as a basis for someone to tell their story with passion about a cause that is close to their heart.
Retention – is it the right measure?
If we want people to be interested in us so much so that they spread our story then that’s what we should measure.
Asking the right question
The art of fundraising not always about the money – it’s always about the mission. So find yours by asking the right question.
May the FORCE be with you
The FORCE is within us all No really. Another term is ‘social capital’ although I prefer to call it THE FORCE. The social capital you have with your network of friends, family and colleagues is greater than the social capital a charity or cause you support has with your network. So to awaken the FORCE…
Tap into emotion – remind yourself how your supporters and donors feel.
This week the CEO the Resource Alliance Kyla Shawyer wrote a rally call in her blog on 101 Fundraising. calling for a new kind of leader. It’s worth reading : Transformative change depends on a new kind of leader. She included this gem within: At a previous organisation where I served, we asked donors of all…
