What’s your problem?
Now you have to work much harder to get my attention.
Opt in anxiety? Then give a great donor experience.
The danger of business as usual is that it doesn’t encourage the mindset we now need.
Digital is not a channel
If you think of digital as a channel it encourages you to think how I can I use it to target more people – so you think in numbers: how do we increase followers, capture more emails?
A bit of bother
A wow thank you is a way for people to talk about you and build your reputation. A wow thank you will spread your story. And that’s the new currency – sharing.
A New Quest
Join me in 2017 as I unpack my five year experiment and help you with your quest
The power of ‘JustSharing’ stories
Charities need to view platforms like Just Giving in a different way. Not just as a conduit for someone doing a fundraising activity – but as a basis for someone to tell their story with passion about a cause that is close to their heart.
Five star reviews
How about simply asking your donors to rate and review you? Such a simple idea – yet I can’t find a single charity that does this.
Retention – is it the right measure?
If we want people to be interested in us so much so that they spread our story then that’s what we should measure.
