A brand should no longer view customers as targets = a charity should no longer view donors as targets.
Now you have to work much harder to get my attention.
Charities need to view platforms like Just Giving in a different way. Not just as a conduit for someone doing a fundraising activity – but as a basis for someone to tell their story with passion about a cause that is close to their heart.
If we want people to be interested in us so much so that they spread our story then that’s what we should measure.
The art of fundraising not always about the money – it’s always about the mission. So find yours by asking the right question.
The FORCE is within us all No really. Another term is ‘social capital’ although I prefer to call it THE FORCE. The social capital you have with your network of friends, family and colleagues is greater than the social capital a charity or cause you support has with your network. So to awaken the FORCE…
So what are the top insights from my time during my five year mission in the laboratory called SolarAid? Actually its surprisingly simple.