With the pressure to raise funds we focus on targeting audiences and don’t take the time to build a community. By targeting audiences they will just diminish, but by investing in creating a community, it will grow.
Here are seven ways how I have helped get myself ‘in the zone’.
A wow thank you is a way for people to talk about you and build your reputation. A wow thank you will spread your story. And that’s the new currency – sharing.
Charities need to view platforms like Just Giving in a different way. Not just as a conduit for someone doing a fundraising activity – but as a basis for someone to tell their story with passion about a cause that is close to their heart.
If we want people to be interested in us so much so that they spread our story then that’s what we should measure.
The art of fundraising not always about the money – it’s always about the mission. So find yours by asking the right question.
The FORCE is within us all No really. Another term is ‘social capital’ although I prefer to call it THE FORCE. The social capital you have with your network of friends, family and colleagues is greater than the social capital a charity or cause you support has with your network. So to awaken the FORCE…
Question those assumptions we often take for granted. The rules are changing and we need to change with them.
We need to shift from thinking “How can we target as many people as possible?” to your supporters thinking “I want to listen to what you have to say”.
I suspect most charities are geared to send out some acknowledgment in the most efficient way – a thank you – which is really just a receipt and doesn’t mitigate that empty feeling