A wow thank you is a way for people to talk about you and build your reputation. A wow thank you will spread your story. And that’s the new currency – sharing.
How about simply asking your donors to rate and review you? Such a simple idea – yet I can’t find a single charity that does this.
What sort of donor/customer experience do you give? Do you take that extra bit of effort to think about your donors and effectively say “you matter”?
Five years ago I started this blog. I began it for a reason. I knew fundraising needed to change
I suspect most charities are geared to send out some acknowledgment in the most efficient way – a thank you – which is really just a receipt and doesn’t mitigate that empty feeling
Have you prepared the ground? Are you enjoying donations from your supporters? … with Spring, approaching, SolarAid’s fundraising programme looks set to have grown by 100% in one year, and it’s ‘fundraising garden’ is well prepared to explode …
I’m sure many fundraisers place thank yous in the category of ought to be done. Perhaps some give them higher status on the basis of helping retention, or lining up the next gift. Actually it goes even further. Here is why. The ‘new’ marketing is not what you say about your cause (product). It’s what…