The question you need to ask is ‘how can I give back emotion?’
A wow thank you is a way for people to talk about you and build your reputation. A wow thank you will spread your story. And that’s the new currency – sharing.
How about simply asking your donors to rate and review you? Such a simple idea – yet I can’t find a single charity that does this.
What sort of donor/customer experience do you give? Do you take that extra bit of effort to think about your donors and effectively say “you matter”?
Five years ago I started this blog. I began it for a reason. I knew fundraising needed to change
I suspect most charities are geared to send out some acknowledgment in the most efficient way – a thank you – which is really just a receipt and doesn’t mitigate that empty feeling
Have you prepared the ground? Are you enjoying donations from your supporters? … with Spring, approaching, SolarAid’s fundraising programme looks set to have grown by 100% in one year, and it’s ‘fundraising garden’ is well prepared to explode …