As we emerge through this crisis I see the rise of compassion, empathy and altruism.
With the pressure to raise funds we focus on targeting audiences and don’t take the time to build a community. By targeting audiences they will just diminish, but by investing in creating a community, it will grow.
Here are seven ways how I have helped get myself ‘in the zone’.
How about simply asking your donors to rate and review you? Such a simple idea – yet I can’t find a single charity that does this.
This week the CEO the Resource Alliance Kyla Shawyer wrote a rally call in her blog on 101 Fundraising. calling for a new kind of leader. It’s worth reading : Transformative change depends on a new kind of leader. She included this gem within: At a previous organisation where I served, we asked donors of all…
How to give a great experience
If you travel on the London tube you will see charity ads inside the carriages. Often they say £3 could do this or that. It’s part of the fundraisers obsession with hooking donations to activities or items (it’s the way we were taught to). Of course those of us in the know realise that £3…
A question you probably ask is ‘how should we market our charity?’. I now think that a more important question is who should market our charity?
I’m excited about stickiness at the moment. I think it will be important if you believe in holistic fundraising – where different parts of your fundraising programme connect. Let me give you some examples. A weekend stall at a summer festival led to one of SolarAid’s largest ever trust donations. How? A former volunteer came by…
At SolarAid we have rolled out the garage our latest creation. It’s called the Speed of Light.