Why the fundraising model is broken (and why this couldn’t be a better time to fundraise).
… when you accept that it is broken, and take a little bit of time to understand why, then what to do to fix it is obvious.
‘Everyone is a channel’ is not another channel
Everyone is a channel is not peer to peer. It’s not “network marketing”. Everyone is a channel changes the rules of communication. It changes everything.
May the FORCE be with you
The FORCE is within us all No really. Another term is ‘social capital’ although I prefer to call it THE FORCE. The social capital you have with your network of friends, family and colleagues is greater than the social capital a charity or cause you support has with your network. So to awaken the FORCE…
Tap into emotion – remind yourself how your supporters and donors feel.
This week the CEO the Resource Alliance Kyla Shawyer wrote a rally call in her blog on 101 Fundraising. calling for a new kind of leader. It’s worth reading : Transformative change depends on a new kind of leader. She included this gem within: At a previous organisation where I served, we asked donors of all…
Question yourself
Question those assumptions we often take for granted. The rules are changing and we need to change with them.
Why not let fundraisers, er, fundraise?
Why not put your most experienced fundraisers at the front meeting those critical donors and funders to … er fundraise.
Build it and they will come
Treat your supporters and potential supporters as much more than something to extract money from. They have so much more to offer.
