If we want people to be interested in us so much so that they spread our story then that’s what we should measure.
The FORCE is within us all No really. Another term is ‘social capital’ although I prefer to call it THE FORCE. The social capital you have with your network of friends, family and colleagues is greater than the social capital a charity or cause you support has with your network. So to awaken the FORCE…
If you think engagement, if that’s your mindset, then you will see any need you have as an opportunity to engage.
How to give a great experience
So for those who sign up to FPS how will they decide to they will they give to if we can’t ask them?! We will need to touch their hearts in their world and engage them via issues that interest them.
I’m excited about stickiness at the moment. I think it will be important if you believe in holistic fundraising – where different parts of your fundraising programme connect. Let me give you some examples. A weekend stall at a summer festival led to one of SolarAid’s largest ever trust donations. How? A former volunteer came by…
Its probably the one word we all love to hear and read. Our name.