Charities need to view platforms like Just Giving in a different way. Not just as a conduit for someone doing a fundraising activity – but as a basis for someone to tell their story with passion about a cause that is close to their heart.
So for those who sign up to FPS how will they decide to they will they give to if we can’t ask them?! We will need to touch their hearts in their world and engage them via issues that interest them.
I had a piece in The Guardian last week about failure and how it has been a spring board to success for the charity/non-profit I fundraise for, SolarAid. I had some great feedback. The jist being “what a great story”. You can read it here. Which got me thinking. Take any Spielberg film, or any Hollywood…
Last night I learned something. I did an evening talk to my peers – a room full of fundraisers from a wide range of causes. Major donor fundraisers at that. With a day to go that feeling of ‘why oh why did I agree to do a talk?‘ crept in. Those doubts of whether what…
There is something so simple you should be encouraging all your staff to do it – and that is blog.
Armed with the simple question “how do you feel?” you will hear more powerful and memorable stories, and as a result you will be a better story teller
Every fundraising should have a story to tell and share. Stories are memorable and they need to be your stock and trade.
In a world where you now need to engage with people, not ‘shout’ at them, being able to tell memorable stories is going to be key.