Adopting new words can help, but if there is nothing under pinning them, then it is too shallow, and the change you desire won’t really take root. So do you really understand the words you use?
Taking time to thank supporters for their donation is always time well spent and will be appreciated. Do it well and people will remember you. Do it too because you are giving something back. Think of your donor as a beneficiary for a moment.
… when you accept that it is broken, and take a little bit of time to understand why, then what to do to fix it is obvious.
A brand should no longer view customers as targets = a charity should no longer view donors as targets.
The clues to the future, and most importantly what you need to do now, can be found if you understand how we got here. And that understanding will spur you on to get cracking immediately.
Join me in 2017 as I unpack my five year experiment and help you with your quest
How about simply asking your donors to rate and review you? Such a simple idea – yet I can’t find a single charity that does this.