… when you accept that it is broken, and take a little bit of time to understand why, then what to do to fix it is obvious.
A brand should no longer view customers as targets = a charity should no longer view donors as targets.
The clues to the future, and most importantly what you need to do now, can be found if you understand how we got here. And that understanding will spur you on to get cracking immediately.
Join me in 2017 as I unpack my five year experiment and help you with your quest
How about simply asking your donors to rate and review you? Such a simple idea – yet I can’t find a single charity that does this.
The art of fundraising not always about the money – it’s always about the mission. So find yours by asking the right question.
The FORCE is within us all No really. Another term is ‘social capital’ although I prefer to call it THE FORCE. The social capital you have with your network of friends, family and colleagues is greater than the social capital a charity or cause you support has with your network. So to awaken the FORCE…