Why the fundraising model is broken (and why this couldn’t be a better time to fundraise).
… when you accept that it is broken, and take a little bit of time to understand why, then what to do to fix it is obvious.
Supporters as Advocates
A brand should no longer view customers as targets = a charity should no longer view donors as targets.
Do people want to listen to you? And are you listening to them?
We need to shift from thinking “How can we target as many people as possible?” to your supporters thinking “I want to listen to what you have to say”.
The solution is simple – why fundraisers need to get a grip
The problem is fundraisers are looking at the symptoms not diagnosing the root cause. It’s like taking the batteries out of a smoke detector instead of trying to find the fire.
How to market your charity?
A question you probably ask is ‘how should we market our charity?’. I now think that a more important question is who should market our charity?
Have you seen the light?
At SolarAid we have rolled out the garage our latest creation. It’s called the Speed of Light.
Emotion and belief : the essential ingredients for fundraisers
Your donors… really are gold dust as it’s not what they give it’s who they share with…the time of the emotional fundraiser has come.
A manifesto for fundraising
What do you believe in? This is my manifesto for fundraising. Not all of you will subscribe to it. But it’s what I passionately believe in.
Why say thank you really well
I’m sure many fundraisers place thank yous in the category of ought to be done. Perhaps some give them higher status on the basis of helping retention, or lining up the next gift. Actually it goes even further. Here is why. The ‘new’ marketing is not what you say about your cause (product). It’s what…
Advertise your problems not just your solutions.
…problems are very sticky. They really are excellent ways to involve people.
