Can the new approach to fundraising that I advocate scale?
Five years ago I started this blog. I began it for a reason. I knew fundraising needed to change
Isn’t this is what it’s all about – not how much money we raise – but what change we bring about to make the world we live in a better place?
We tend to to reasonably think what we can do with the resources we’ve got – but with a BHAG you have to think much bigger.
It might just be a thought but it’s impact has been transformational.
A BHAG is a game changer. It’s the thing that can drive both you, your team and your organisation every day.