Bring people together to create community – part 2 of 2
By targeting audiences they will just diminish, but by investing in creating a community, it will grow and flourish.
Build a community (part 1 of 2)
With the pressure to raise funds we focus on targeting audiences and don’t take the time to build a community. By targeting audiences they will just diminish, but by investing in creating a community, it will grow.
Do the words we use to describe fundraising matter?
Adopting new words can help, but if there is nothing under pinning them, then it is too shallow, and the change you desire won’t really take root. So do you really understand the words you use?
To change fundraising you need courage
Belief gives you the courage to push through. To fail and try again, to resist against the detractors, and the “drains”. Without belief I think many will give up even if in their hearts they know fundraising needs to change.
Why the fundraising model is broken (and why this couldn’t be a better time to fundraise).
… when you accept that it is broken, and take a little bit of time to understand why, then what to do to fix it is obvious.
Supporters as Advocates
A brand should no longer view customers as targets = a charity should no longer view donors as targets.
Opt in anxiety? Then give a great donor experience.
The danger of business as usual is that it doesn’t encourage the mindset we now need.
Digital is not a channel
If you think of digital as a channel it encourages you to think how I can I use it to target more people – so you think in numbers: how do we increase followers, capture more emails?
The solution is simple – why fundraisers need to get a grip
The problem is fundraisers are looking at the symptoms not diagnosing the root cause. It’s like taking the batteries out of a smoke detector instead of trying to find the fire.
Emotion and belief : the essential ingredients for fundraisers
Your donors… really are gold dust as it’s not what they give it’s who they share with…the time of the emotional fundraiser has come.
