To keep my attention, and even to get it in the first place, give me something of value.
By targeting audiences they will just diminish, but by investing in creating a community, it will grow and flourish.
With the pressure to raise funds we focus on targeting audiences and don’t take the time to build a community. By targeting audiences they will just diminish, but by investing in creating a community, it will grow.
Adopting new words can help, but if there is nothing under pinning them, then it is too shallow, and the change you desire won’t really take root. So do you really understand the words you use?
… when you accept that it is broken, and take a little bit of time to understand why, then what to do to fix it is obvious.
Everyone is a channel is not peer to peer. It’s not “network marketing”. Everyone is a channel changes the rules of communication. It changes everything.
So, once again this year’s International Fundraising Congress comes to a close. It’s a potent cocktail, leaving you with a feeling of exhaustion and exhilaration, bringing you clarity and even confusion by challenging your existing thinking. Amongst my scribbled notes I can sense some sparks of insight – possibly even the emergence of an epiphany.…
Measures can change behaviour. Ask people to do new stuff but measure them the same old way is a recipe for either no change or confusion.
Now you have to work much harder to get my attention.
The danger of business as usual is that it doesn’t encourage the mindset we now need.