I had a piece in The Guardian last week about failure and how it has been a spring board to success for the charity/non-profit I fundraise for, SolarAid. I had some great feedback. The jist being “what a great story”. You can read it here. Which got me thinking. Take any Spielberg film, or any Hollywood…
People want to be involved. They want to be part of something.
A BHAG is a game changer. It’s the thing that can drive both you, your team and your organisation every day.
Armed with the simple question “how do you feel?” you will hear more powerful and memorable stories, and as a result you will be a better story teller
Every fundraising should have a story to tell and share. Stories are memorable and they need to be your stock and trade.
In a world where you now need to engage with people, not ‘shout’ at them, being able to tell memorable stories is going to be key.