Why the fundraising model is broken (and why this couldn’t be a better time to fundraise).
… when you accept that it is broken, and take a little bit of time to understand why, then what to do to fix it is obvious.
‘Everyone is a channel’ is not another channel
Everyone is a channel is not peer to peer. It’s not “network marketing”. Everyone is a channel changes the rules of communication. It changes everything.
Sustainable Fundraising
Both approaches work and perhaps in the short term they get a similar result but in the long term only one will be sustainable.
Supporters as Advocates
A brand should no longer view customers as targets = a charity should no longer view donors as targets.
Opt in anxiety? Then give a great donor experience.
The danger of business as usual is that it doesn’t encourage the mindset we now need.
Digital is not a channel
If you think of digital as a channel it encourages you to think how I can I use it to target more people – so you think in numbers: how do we increase followers, capture more emails?
A New Quest
Join me in 2017 as I unpack my five year experiment and help you with your quest
Question yourself
Question those assumptions we often take for granted. The rules are changing and we need to change with them.
On a mission
So what are the top insights from my time during my five year mission in the laboratory called SolarAid? Actually its surprisingly simple.
Will it scale?
Can the new approach to fundraising that I advocate scale?
