Why the fundraising model is broken (and why this couldn’t be a better time to fundraise).
… when you accept that it is broken, and take a little bit of time to understand why, then what to do to fix it is obvious.
‘Everyone is a channel’ is not another channel
Everyone is a channel is not peer to peer. It’s not “network marketing”. Everyone is a channel changes the rules of communication. It changes everything.
Sustainable Fundraising
Both approaches work and perhaps in the short term they get a similar result but in the long term only one will be sustainable.
Supporters as Advocates
A brand should no longer view customers as targets = a charity should no longer view donors as targets.
Opt in anxiety? Then give a great donor experience.
The danger of business as usual is that it doesn’t encourage the mindset we now need.
Digital is not a channel
If you think of digital as a channel it encourages you to think how I can I use it to target more people – so you think in numbers: how do we increase followers, capture more emails?
A New Quest
Join me in 2017 as I unpack my five year experiment and help you with your quest
