Measure the Magic
Measures can change behaviour. Ask people to do new stuff but measure them the same old way is a recipe for either no change or confusion.
Sustainable Fundraising
Both approaches work and perhaps in the short term they get a similar result but in the long term only one will be sustainable.
Supporters as Advocates
A brand should no longer view customers as targets = a charity should no longer view donors as targets.
What’s your problem?
Now you have to work much harder to get my attention.
Opt in anxiety? Then give a great donor experience.
The danger of business as usual is that it doesn’t encourage the mindset we now need.
Digital is not a channel
If you think of digital as a channel it encourages you to think how I can I use it to target more people – so you think in numbers: how do we increase followers, capture more emails?
A bit of bother
A wow thank you is a way for people to talk about you and build your reputation. A wow thank you will spread your story. And that’s the new currency – sharing.
