Why you should use positive emotions that lead to lasting long term support and focus on why you do what you do, such as love, inspiration, trust, and the emotion which drives Olympians – determination.
Question those assumptions we often take for granted. The rules are changing and we need to change with them.
The principles of Relationship Fundraising published nearly 25 years ago are even more relevant now. Here is why.
So what are the top insights from my time during my five year mission in the laboratory called SolarAid? Actually its surprisingly simple.
We need to shift from thinking “How can we target as many people as possible?” to your supporters thinking “I want to listen to what you have to say”.
How can we give the donor the best experience possible?