When does the supporter experience start?
There is a lot of focus on the supporter experience now, and rightly so. But it feels a lot of it is from the moment someone donates or begins to fundraise for you. I now realise it starts way before that.
There is a lot of focus on the supporter experience now, and rightly so. But it feels a lot of it is from the moment someone donates or begins to fundraise for you. I now realise it starts way before that.
It connects you with a mission
It roots you in humanity
It absorbs you in solving problems
…
If you turn off your fundraising, stay on mute, then don’t be surprised if your income goes down. So what should you do?
As we emerge through this crisis I see the rise of compassion, empathy and altruism.
To keep my attention, and even to get it in the first place, give me something of value.
I’ve come to appreciate that fundraising is being able to pick yourself up, brush yourself down, learn from failure, and carry on. It’s the stress can keep you down.
By targeting audiences they will just diminish, but by investing in creating a community, it will grow and flourish.
With the pressure to raise funds we focus on targeting audiences and don’t take the time to build a community. By targeting audiences they will just diminish, but by investing in creating a community, it will grow.
Adopting new words can help, but if there is nothing under pinning them, then it is too shallow, and the change you desire won’t really take root. So do you really understand the words you use?
Belief gives you the courage to push through. To fail and try again, to resist against the detractors, and the “drains”. Without belief I think many will give up even if in their hearts they know fundraising needs to change.
Taking time to thank supporters for their donation is always time well spent and will be appreciated. Do it well and people will remember you. Do it too because you are giving something back. Think of your donor as a beneficiary for a moment.
Here are seven ways how I have helped get myself ‘in the zone’.
… when you accept that it is broken, and take a little bit of time to understand why, then what to do to fix it is obvious.
The question you need to ask is ‘how can I give back emotion?’
Everyone is a channel is not peer to peer. It’s not “network marketing”. Everyone is a channel changes the rules of communication. It changes everything.