This week the CEO the Resource Alliance Kyla Shawyer wrote a rally call in her blog on 101 Fundraising. calling for a new kind of leader. It’s worth reading : Transformative change depends on a new kind of leader. She included this gem within: At a previous organisation where I served, we asked donors of all…
If you think engagement, if that’s your mindset, then you will see any need you have as an opportunity to engage.
We tend to to reasonably think what we can do with the resources we’ve got – but with a BHAG you have to think much bigger.
It’s no longer a case of “Look at us”, me me me, but “This is something I think you will find interesting and here’s why …”