So, once again this year’s International Fundraising Congress comes to a close. It’s a potent cocktail, leaving you with a feeling of exhaustion and exhilaration, bringing you clarity and even confusion by challenging your existing thinking. Amongst my scribbled notes I can sense some sparks of insight – possibly even the emergence of an epiphany.…
So what are the top insights from my time during my five year mission in the laboratory called SolarAid? Actually its surprisingly simple.
What do you believe in? This is my manifesto for fundraising. Not all of you will subscribe to it. But it’s what I passionately believe in.
People care more about WHY we do what we do, rather than WHAT we do.