Young people don’t give. But I think the message is charities don’t engage ‘young people’ in the right way.
…problems are very sticky. They really are excellent ways to involve people.
There is a tendency amongst amongst charities and non profits to say we have the answers – “here is the problem – we have the solution – fund this”. It can be a little arrogant. Now a more engaging way is to say : “here is the problem – its a tough one, can you help?”