What do you believe in? This is my manifesto for fundraising. Not all of you will subscribe to it. But it’s what I passionately believe in.
I’m sure many fundraisers place thank yous in the category of ought to be done. Perhaps some give them higher status on the basis of helping retention, or lining up the next gift. Actually it goes even further. Here is why. The ‘new’ marketing is not what you say about your cause (product). It’s what…
So if we want to build relationships we need to listen more.
Get your exisiting donors so inspired they will bring in your new supporters. Invest in awesome thanking that people just have to do something …
Young people don’t give. But I think the message is charities don’t engage ‘young people’ in the right way.
You need to make a choice. Is your charity’s marketing about getting people to give, or inspiring people “to raise” and get others to give?
Treat your supporters and potential supporters as much more than something to extract money from. They have so much more to offer.
Africa. It’s amazing. People living in poverty are incredible. But look at our fundraising wrappers and the way we market Africa. It is full of pity and guilt, sad music and serious voice overs.
“Fundraising is not about asking for money. It’s about inspiring people to change the world for better”