A brand should no longer view customers as targets = a charity should no longer view donors as targets.
To raise the most money and get the best overall return on investment we need to change.
Young people don’t give. But I think the message is charities don’t engage ‘young people’ in the right way.
You need to make a choice. Is your charity’s marketing about getting people to give, or inspiring people “to raise” and get others to give?