Every fundraising should have a story to tell and share. Stories are memorable and they need to be your stock and trade.
In a world where you now need to engage with people, not ‘shout’ at them, being able to tell memorable stories is going to be key.
“Fundraising is not about asking for money. It’s about inspiring people to change the world for better”
If we fundraisers have done our jobs then the donor will have already made their mind up when they are asked to give